I'd like to do a little market research regarding market research.
I just filled out an online survey about my last travel experience. It took about 10 minutes and was fairly painless. But I did wonder whether or not my "additional comments" section, where I typed in what annoyed me, would actually be read and considered.
And because I questioned whether or not my input would actually impact the company's processes and / or services, I questioned why I was actually spending 10 minutes on the survey. Unlike my supermarket, which invites shoppers to fill out a survey and then enters them in a drawing for a $100 gift card, this company offered me nothing for my time.
Which gave me pause. I mean, do I have get something in order to give my feedback?
So, how do you feel about surveys? Do you fill them out?
4 years ago