Carmageddon. Sounds ominous, right?
This weekend, a portion of the 405 freeway is going to shut down for 53 hours. This may sound uneventful to a non-Angelino, but if you live in Los Angeles, the idea of closing a major artery in the already clogged heart of the city is akin to a complete shut down of the entire system.
On any given day, 500,000 vehicles pass through that section of freeway. So those 500,000 drivers will be displaced, traveling alternate roads and tilting an already fragile infrastructure into the crazy zone.
So, Los Angeles, the city of hypernews and gossip, did what it does best and created a genius marketing plan around the event. City officials have urged drivers to stay off the road. They asked people to stay in their neighborhoods for the weekend. People are planning block parties. Bars are scheduling pub crawls and offering $5 Car Bombs and Cadillac Margaritas. Celebrities are tweeting, "Stay off the roads!"
It just may turn out that all that manufactured fear will create less LA traffic than we'd experience any given weekend.
What marketing campaign strikes you as genius?
3 years ago